A farm with history
1961
1967
1992
2023
Georg Brunner, who already owned the neighboring "Gostnerhof", bought the Martscholerhof.
When the motorway through the Eisack Valley was built, he sold seven hectares of land for its construction. The Gostnerhof farm was also demolished in the process. For almost 50 years now, the Martscholerhof farm has still been nestled among vineyards, but also directly adjacent to the Brenner motorway. What might be noticeable from a scenic point of view has proven to be a great economic advantage!
Georg passed the Martscholerhof downhill to his son Peter, who farmed it together with his wife Rita and their three daughters Brigitte, Petra and Evi.
Peter handed the farm over to his daughter Evi. Since then, she has run the Martscholerhof together with her husband Hubert and their children Jonas and Florian.
Who we are
Hubert and Evi with Jonas and Florian
Rita and Peter
Brigitte, Evi and Petra
Farm takeover and further development
Young farmer Evi aims to gradually take over her parents' farm. She intends to preserve the farm's traditions while implementing targeted modernizations. Sustainable investments will ensure the farm's long-term viability.
Goals:
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Preservation of rural traditions
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Modernization of equipment and operational processes
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Ensuring quality and sustainability in production
Investments already made:
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Carrying out a timber harvest for the sustainable use of farm resources
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Renewal of a sprayer for the vineyard to improve plant protection
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Modernization and safe equipment for the plant protection product storage facility
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and much more
A positive assessment by the EU is being sought to acknowledge the measures taken so far and to enable the requested aid. These funds are intended to be used for further modernization and to create a solid foundation for a successful farm takeover.
The agricultural business receives subsidies through the
Intervention SRE01 - Establishment of young farmers – National CAP Strategic Plan 2023-2027